Product Information Management
Since 87% of all e-commerce sales happen on a marketplace, most legacy Product Information Management (PIM) systems are built for the wrong purpose.
Traditionally, you start with a blank canvas. You define categories, attributes and values yourself. That sounds powerful. In practice, it creates three problems:
The cost: sellers often spend 60–80% of listing time converting data instead of expanding channels or improving content.
"Without structured data, manual fixes and rework become the norm. A PIM eliminates this by governing and validating product information before syndication."Marketplaces behave like product search engines. They don’t infer meaning. They match queries to fields.
Amazon prioritises:
eBay and Debenhams do the same, with different schemas.
If your PIM allows:
…your listings either fail validation or rank poorly.
The result: fewer impressions, lower conversion, and slower channel launches.
Instead of asking "How do you want to structure your data?" we asked "Where do you want to sell, and what do those channels require?"
That means:
The outcome: products are listing-ready by default. Adding a new channel becomes configuration, not a rebuild.
Listabl categories and attributes are specifically structured based on what the marketplaces ask for. Tell us what you sell and where you want to sell it, and we'll tell you what attributes you need.
Convert your existing information to the Listabl taxonomy or unify from multiple sources using our comprehensive rules engine. Receive alerts when new items haven't mapped and easily locate missing values.
Marketplaces change schemas constantly. We constantly check for changes and reflect them in our templates. We send alerts to our users to let them know what’s changed.
If you need to store internal reordering codes or just want to add notes to a product, the platform allows complete flexibility to create your own attributes and customise as much as you want.
Every marketplace wants the same facts, it's just formatted differently. The Listabl system removes around 80% of manual conversion work by connecting a single internal data set to every channel.
The system will attempt to insert any missing data but you might not like what it generates. At every stage you have control - if you think a fork should be for the dining room instead of the kitchen, change it.
Native integrations with Shopify, Microsoft Dynamics and more. Open API or FTP access for custom flows. Grab data from your existing listings. Build your own custom exports or connect directly to the channels.
Build titles automatically for each channel using the Title Builder. Check your Amazon listings for errors before you send them. Relist stagnant Ebay listings automatically or customise your html.
Yes, once you sell beyond Shopify.
Shopify stores product data for a single storefront. Marketplaces like Amazon, eBay and Mirakl require different categories, attributes and allowed values.
Shopify doesn't convert your product data to those formats. That work becomes manual. Sellers typically see listing time increase by 3–5× when adding marketplaces without a PIM.
If Shopify is your only channel, you may not need a PIM yet. If you plan to expand, it quickly pays back in time saved.
Most businesses see measurable value within 30–90 days.
Time savings appear first, usually during the initial marketplace launch or catalogue clean-up. Sellers commonly reduce listing preparation from days to hours once product data is structured correctly.
Revenue impact follows as more products go live on more channels with fewer errors. Full payback depends on catalogue size and channel count, but labour savings alone often cover the cost quickly.
The fastest results come when the PIM replaces manual data conversion, not when it is added on top of existing spreadsheet workflows.
No. A feed management tool pushes data out. A PIM fixes the data first.
Feed tools usually export what already exists, which means errors, missing attributes and invalid values are passed downstream. A PIM creates a single, structured data set aligned to marketplace rules, then generates channel-ready outputs.
That difference matters. Sellers using feed-only tools often still spend hours correcting uploads. With a PIM, most fixes happen once at source. In practice, teams remove around 60–80% of manual listing work by managing structure, not feeds.
A PIM should hold product truth: categories, attributes, titles, descriptions, variations and channel-specific rules.
Stock levels, pricing logic and order processing usually remain in ERP or ecommerce systems, with the PIM consuming or syncing that data.
Problems occur when teams duplicate responsibility across systems. That leads to conflicts and manual fixes. Clear ownership reduces errors and speeds up updates.
Sellers with defined system boundaries report fewer listing issues and faster updates, especially during price or range changes.
Traditional PIMs optimise for internal control. Marketplaces reward external compliance.
If most of your revenue comes from channels you don’t control, your data model must start there. The right PIM doesn’t just store product data. It structures it so marketplaces can read it, rank it and convert it.
If marketplace growth is a priority, audit how much time your team spends converting data today.