The Six Point Plan – Introduction

by | 15 Jun 2023 | Best Practice

Over the years, I’ve helped many businesses to sell on marketplaces and, in the vast majority of these cases, I will start by managing their expectations. What does success look like? What if things go well? Well if they don’t go well? In each case, I am...

GLOSSARY

by | 7 Jun 2021 | Reference Guides

I’m aware we often talk in acronyms and use terms that may be unfamiliar to people new to the e-commerce industry so I thought some explanations might help: ACOS Advertising Cost of Sales – a term used by Amazon for their sponsored ads. A percentage that...

UNDERSTANDING AMAZON SUPPORT

by | 4 Jun 2021 | The State of eCommerce

I actually like the way Amazon Seller Central works. There, I said it. Please don’t hate me. Notice, I said I liked how Seller Central works not how Amazon works. As an Amazon watcher of many years, I don’t think they are evil – I think they should...