The Six Point Plan – Step 3 | Listing – Part 1: Settings

by Dan Burnham | 9 Aug 2023 | Best Practice

In Step 3 of the plan we’re creating listings but first, we need to set up the channels and listing tool, as some of these settings are referenced by the listings themselves – things like your shipping options and payment policies. This step tends to...

The Six Point Plan – Step 2 | Integration

by Dan Burnham | 26 Jul 2023 | Best Practice

In Part 1 of Step 1, we discussed options for your integrations and the various systems involved as part of the Planning Phase. In this Step 2 we are implementing that integration. What to expect and what you will need to organise. If you followed my recommendation in...

The Six Point Plan – Step 1 | Planning – Part 2: People & Process

by Dan Burnham | 26 Jul 2023 | Best Practice

Planning Part 2 In our previous post we focused on the systems. This time around, we’re going to be looking at the other key decisions you need to make. Logistics and Reverse Logistics: Even before Amazon introduced Prime and same day delivery, the logistics of...

The Six Point Plan – Step 1 | Planning – Part 1: Systems Planning

by Dan Burnham | 18 Jun 2023 | Best Practice

The first decision you should make is what kind of campaign you want to build because that will help you decide what your infrastructure should look like. If you are simply intending to put your products into FBA and limit yourselves to Amazon, you probably...

Using Excel to create listings

by Dan Burnham | 16 Jun 2023 | Best Practice

As I was thinking about the subject of this post, it occurred to me that, while there are lots of articles telling you what you should do to optimise your marketplace listings – you should create titles in a certain way or make sure everything is listed with as many...

The Six Point Plan – Introduction

by Dan Burnham | 15 Jun 2023 | Best Practice

Over the years, I’ve helped many businesses to sell on marketplaces and, in the vast majority of these cases, I will start by managing their expectations. What does success look like? What if things go well? Well if they don’t go well? In each case, I am...