HOW TO SELECT A MARKETPLACES LISTING TOOL

by Dan Burnham | 18 Jun 2021 | How To Guides

Selling on a marketplace is not the same as selling through, say, Google Shopping. When you place an ad on Google, it links back to your website where the transaction takes place. On a marketplace, in addition to creating the ad, the seller then needs to be able to...

HOW GOOGLE FORCED EBAY’S HAND WITH STRUCTURED DATA

by Dan Burnham | 10 Jun 2021 | The State of eCommerce

Back in 2013, eBay published the results of a study conducted by their Research labs into the effectiveness of their Paid Search campaigns. The paper attempted to isolate the effect of their Google Adwords campaigns on the sales volumes of products sold on eBay and...

GLOSSARY

by Dan Burnham | 7 Jun 2021 | Reference Guides

A collection of Acronyms and terms explained   ACOS Advertising Cost of Sales – a term used by Amazon for their sponsored ads. A percentage that measures the success of an advertising campaign on Amazon. Calculated by dividing the Total Ad Spend and the...

UNDERSTANDING AMAZON SUPPORT AND HOW TO WORK WITH THEM

by Dan Burnham | 4 Jun 2021 | How To Guides

I actually like the way Amazon Seller Central works. There, I said it. Please don’t hate me. Notice, I said I liked how Seller Central works not how Amazon works. As an Amazon watcher of many years, I don’t think they are evil – I think they should...

HOW TO PROPERLY FORMAT YOUR PRODUCT DATA AT SCALE

by Dan Burnham | 1 Jun 2021 | How To Guides

Need to create some Marketplace listings but don’t know where to start? A practical guide to building an automated mapping framework using Excel. Woman photo created by wayhomestudio – www.freepik.com As I was thinking about the subject of this post, it...