The Six Point Plan – Introduction
Over the years, I've helped many businesses to sell on marketplaces and, in the vast majority of these cases, I will start by managing their expectations. What does success look like? What if things go well? Well if they don't go well? In each case, I am trying to...
The Six Point Plan – Step 3 | Listing – Part 1: Settings
In Step 3 of the plan we're creating listings but first, we need to set up the channels and listing tool, as some of these settings are referenced by the listings themselves - things like your shipping options and payment policies. This step tends to overlap with Step...
The Six Point Plan – Step 2 | Integration
In Part 1 of Step 1, we discussed options for your integrations and the various systems involved as part of the Planning Phase. In this Step 2 we are implementing that integration. What to expect and what you will need to organise. If you followed my recommendation in...
The Six Point Plan – Step 1 | Planning – Part 2: People & Process
Planning Part 2 In our previous post we focused on the systems. This time around, we're going to be looking at the other key decisions you need to make. Logistics and Reverse Logistics: Even before Amazon introduced Prime and same day delivery, the logistics of...
The Six Point Plan – Step 1 | Planning – Part 1: Systems Planning
The first decision you should make is what kind of campaign you want to build because that will help you decide what your infrastructure should look like. If you are simply intending to put your products into FBA and limit yourselves to Amazon, you probably don't need...
Using Excel to create listings
As I was thinking about the subject of this post, it occurred to me that, while there are lots of articles telling you what you should do to optimise your marketplace listings – you should create titles in a certain way or make sure everything is listed with as many...
HOW GOOGLE FORCED EBAY’S HAND WITH STRUCTURED DATA
Back in 2013, eBay published the results of a study conducted by their Research labs into the effectiveness of their Paid Search campaigns. The paper attempted to isolate the effect of their Google Adwords campaigns on the sales volumes of products sold on eBay and...
GLOSSARY
I'm aware we often talk in acronyms and use terms that may be unfamiliar to people new to the e-commerce industry so I thought some explanations might help: ACOS Advertising Cost of Sales - a term used by Amazon for their sponsored ads. A percentage that measures the...
UNDERSTANDING AMAZON SUPPORT
I actually like the way Amazon Seller Central works. There, I said it. Please don't hate me. Notice, I said I liked how Seller Central works not how Amazon works. As an Amazon watcher of many years, I don't think they are evil - I think they should pay more tax and I...